A brand new instant coffee that protects people, planet and product hits the shelves of Waitrose this month. Cafe Nueva is the most fair and ethical coffee ever sold in UK supermarkets, marking a welcome turning point for shoppers who want to buy responsibly but have so far found it difficult without compromising on taste, quality or price.
With Fairtrade, Rainforest Alliance and Organic certifications, Cafe Nueva is the UK’s very first triple certified instant coffee, bringing coffee lovers an exquisite taste experience with the peace of mind that coffee farmers and their families are fairly rewarded and that the environment the coffee beans are grown in is protected and respected.
It’s this triple certification that makes Cafe Nueva so special. While the makers of other instant coffees may back one scheme and carry a single certification such as Fairtrade or Rainforest Alliance, no other coffee on the market offers the reassurance that all ethical bases are covered at the same time as delivering the highest organic product quality.
Cafe Nueva was created following the discovery that 67% of shoppers find the differences between the fair and ethical schemes out there confusing, and that 90% felt that combining multiple certifications in a single product would make ‘doing the right thing’ far easier and more convenient*.
The makers of Cafe Nueva hope that its multiple certifications will soon become the norm across other food and drink products so that shoppers won’t need to sacrifice product quality, environmental sustainability or social responsibility when doing the weekly shop.
In terms of taste, Café Nueva’s passionate coffee experts have scoured the globe to source incredibly rare, sought-after beans, bringing coffee lovers a cup of pure Peruvian pleasure. Café Nueva is wonderfully intense, rounded and smooth with distinct chocolatey notes and an intriguing smoky character.
Café Nueva is now available from selected Waitrose and Budgens stores in 100g jars from £3.29. An invigorating treat for a lazy weekend morning or as a brief escape from a busy day at the office, Café Nueva helps busy people escape to coffee heaven safe in the knowledge that they are making a responsible choice with no compromises.
Visit Cafe Nueva for more information.